LUST FOR PLUS-SIZE BUYING POWER

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THERE’S A LOT OF LUST…NOT REALLY ALOT OF LOVE

I noticed, there’s a lot of lust for plus- size women and our buying power but not really a lot of love for us on a whole. Brands and companies say they want to be more inclusive but their marketing and ad campaigns barely include plus-size representation. This strongly equates to lust for plus-size women buying power.

🗣If you want us to buy more, you have to represent us more.

Although, within the last 5-7 years increasingly more plus-size brands have committed to making trendy affordable plus-size clothes; this commitment seems to be initiated at the expense of independent plus-size designers where you find more often, these plus-size brands are stealing the designs of independent-plus-size designers without giving them any acknowledgement, credit, or money. Amongst these brands, Torrid and Forever21 are notorious for borrowing concepts and outright stealing fashion designs.

♡♡♡ @bangimages painted by @beyondbold

A post shared by mb gaines (@pain.fully.thicc) on

 In this photo: A post shared by mb gaines (@pain.fully.thicc) on

So rather than collaborating with plus-size designers to develop and advance a dynamic plus-size fashion culture these companies are ripping off indie-designers by stealing their designs and mass producing them, which can be financially stifling and let’s not forget, OVERALL tacky, and plainly unethical.

 In this photo: Torrid merchandise image.

🗣It’s my opinion that if these brands  want to be leading  plus-size brands, why not team up with game changing independent plus-size designers?

Featured Photo Credit: @Companyxiv #Nutcracker Rouge #Production Brooklyn, NY 2017 Costume Designer : @zanepihlstromdesigns  Photographer: @markshelbyperry #plussize #burlesque#singer #Dancer: @storm_marrero

Selina Weekes
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Selina Weekes

Founder at Manik Mag
Fashion journalist and plus-size designer advocate.
E-mail: sweekes@manikmag.com.
Selina Weekes
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